Ground Rules

A comprehensive survey of a prolific photographer who fearlessly charts the dreams and dystopias of Mexico today.Ground Rules is the first comprehensive, fully bilingual survey charting the career of the prolific photographer Alejandro Cartagena. Celebrated for his photobooks Carpoolers (2014) and A Small Guide to Homeownership (2020), Cartagena is known for his formally engaging and socially incisive images that span the politics of the US-Mexico border, suburban sprawl, and the increasing wealth disparities in North America. Ground Rules deploys a diverse array of photographic formats, from documentary and collage to the appropriation of vernacular photographs and AI-generated imagery, all unified by Cartagena’s commitment to addressing Mexico’s most pressing social and environmental issues with humor and pathos. Published to coincide with a mid-career solo exhibition at San Francisco Museum of Modern Art, on view from November 2025 through May 2026.