Located in Happy Valley, F11 Foto Museum occupies a fully restored three-storey building from the 1930s. While retaining many of the building's Art Deco architectural features, the restoration has blended in various elements of photography.F11's founder and director, Douglas So, is passionate about photography and heritage conservation. Douglas is a Hong Kong lawyer. He was formerly Executive Director of Charities at The Hong Kong Jockey Club and Vice-President of The University of Hong Kong. Currently, Douglas is Chairman of the Antiquities Advisory Board.The vision of F11 Foto Museum is to promote photography through well-curated exhibitions of rare cameras, books and photos. It is also hoped that housing the Museum in a Grade 3 historical building would encourage more private conservation and revitalisation efforts for built heritage in Hong Kong.While the ground and first floors of F11 are dedicated to photo exhibitions, the second floor showcases rare camera equipment. The Museum is also home to over 1,500 photo books, including many rare signed editions and maquettes. The rooftop is a green oasis in the midst of tall buildings.