© Marta Anna Løvberg
Symbols of survival and greed
Marta Anna Løvberg
Marta Anna Løvberg uses everyday items that have suddenly taken on new meaning.
All over the world, people now face the same threat of the Covid-19 virus. Hospital workers report war-like conditions. But for most of us isolated at home, we are not struggling to tackle the disease itself, but the fear, uncertainty, loneliness and boredom.
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As the material for these photographs, Løvberg uses everyday items that have suddenly taken on new meaning. During the last few weeks, ordinary objects such as toilet paper have become a symbol of survival and greed. People ran to the store to hoard masks, gloves, antibacterial cream and stock up on food.
Løvberg worked from the confinement of her home studio, where she transformed soap and hand sanitizer into a delicious dessert, an orange into a deadly virus and a matchbox into a tiny home. Her images capture the social ills we face right now.
Bio
Marta Anna Løvberg is a Polish photographer, residing in Norway since 2008. She works with editorials, advertising, documentary, portraits and fine-art photography. No matter the genre though, there is one thing she strives for with her images. Minimalism.
In today's visual world, there is so much content, it is hard to stop and notice anything. Thus, Løvberg is on a mission to produce measured, scarce, tight, subtly inviting, light and vulnerable images that give the viewer a place to rest their eyes on.
She believes that photography is not only about documenting the subject, but also a representation of the encounter between the photographer and the surroundings.
https://www.fotograf-lovberg.no/
https://www.instagram.com/fotograf.lovberg/
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