Lisbon has become a reference city in the fields of tourism, and economic and cultural growth. The events take place in the most diverse areas and the city is the stage for an effervescent activity in the most diverse domains. In the visual arts the remarkable quality of the exhibitions presented in museums, galleries and alternative spaces is notorious. However, in the so-called creative photography area, there is a gap to be filled. This is the main objective of the Imago Lisboa festival. Provide the city with a regular photographic event that enhances the different photographic practices, and become an international reference in a short term. The team composing the festival has a vast history in the area, with an experience of almost thirty years.